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Grupo Cortefiel selecciona los Proyectos Solidarios del “Concurso Involucrados 2012”

   Women'Secret opens new store in Saint Petersburg and confirms the brand's strong growth in the russian
   market.

Women'secret, the leading chain in the Spanish lingerie market has just opened its store number 40 in the Russian Federation. With this opening, the Spanish chain has reached 44 points of sale of which four are franchises in the Eurasian country.

The new store was opened in one of the most emblematic shopping centres in Saint Petersburg, Galereya, where it has implemented its new Women'secret store concept. The new space reflects all the values of a dynamic, innovative and feminine brand. The store plays with more sophisticated materials, to convey a more mature image, combining black and copper tones in the decor. Each area offers carefully designed details that guide customers through the different collections, innovations and trends, making for a unique buying experience.

Women'secret maintains its implementation plan in the Russian market despite the impact that the ruble crisis has made on foreign investment in the country, where it has opened 10 stores more since 2014. Grupo Cortefiel, owner of the company, bought the Springfield and Women'secret operations from the local franchise in 2013, a year earlier.

According to reports by the management of the company, "Women'secret is showing very positive performance in the Russian market, and growth accelerated especially during the spring-summer season, registering gains of 20% in total sales and 5% surface comparable in euros, which implies much higher growth in local currency. This confirms the success of the format in Russia and the positive response to our collections despite the crisis".

Women'secret ended 2014 with 640 stores and presence in 64 countries.

Grupo Cortefiel selecciona los Proyectos Solidarios del “Concurso Involucrados 2012”

   Women'secret's first Fashion Film "Dark Seduction" unveiled

Elsa Pataky, star of the fashion film “Dark Seduction”, attended the event along with many other famous faces like Najwa Nimri, Mario Vaquerizo, Sandra Ibarra, Leticia Dolera, Paco Plaza and Alberto Amman, among others.

Women’secret dazzled more than 300 guests who attended the premiere of the fashion film “Dark Seduction” and the subsequent fashion show to unveil the Limited Edition collection and a preview of the Spring/Summer 2015 collection last night. The exclusive evening full of magic, elegance and sensuality was held at the Callao Cinemas in Madrid and Laura Sánchez served as master of ceremonies, dressed in a stunning outfit from Women’secret.

Women’secret, the leading underwear brand, chose to use the fashion film format, starring Elsa Pataky and directed by Paula Ortiz, to present their exclusive collection. It features a modern and chic apartment in the centre of Madrid; an unexpected encounter; and Anne, an attractive, sensual and elegant woman. Set within a magical world which blurs the line between reality and fantasy, Anne, the character played by Elsa Pataky, wants to become the most beautiful woman by wearing Women’secret.

Grupo Cortefiel selecciona los Proyectos Solidarios del “Concurso Involucrados 2012”

   Women'secret introduces Elsa Pataky as the star of "Dark Seduction", the company's first Fashion Film

Women'secret held a press conference introducing Elsa Pataky as star of their first fashion film "Dark Seduction", and Paula Ortiz as director. Women'secret chose to use the fashion film format, a new advertising medium increasingly popular amongst fashion brands, to present its limited edition collection. The event was attended by Jaume Miquel, General Manager of Women'secret, who alongside Elsa Pataky and Paula Ortiz unveiled the project and announced the premier of "Dark Seduction" and the capsule collection next month, in November.

Jaume Miquel thanked Elsa for her involvement in and support of the brand and said: "Elsa has all of the attributes required of the star of the fashion film: She is a wife, mother and professional and knows how to combine these roles perfectly". He also thanked Paula for her great work in producing and editing the fashion film, recognising her professional skill as "an excellent screenwriter and filmmaker who has managed to forge a path in a male-dominated world".

Grupo Cortefiel selecciona los Proyectos Solidarios del “Concurso Involucrados 2012”

   Women'secret presents underwear, corsetry and swimwear collections at 20th Anniversary Fashion Show

Sara Carbonero, ambassador for Women'secret’s 20th anniversary, attended the event alongside other famous faces including Bimba Bosé, Malena Costa, Clara Alonso, Paloma Lago, Aída Folch and Ana Fernández among others, to see what’s in store for the leading woman’s underwear, sleepwear and swimwear brand.

Women'secret thrilled more than 250 guests who attended the commemorative 20th anniversary fashion show held last night at the Royal Botanic Garden in Madrid, where the category leading brand unveiled their corsetry, lingerie and swimwear collections. Before the show kicked off, Jaume Miquel, Director General of Women'secret, thanked everyone there for coming on such a special day for the brand: “Thank you for joining us over the last 20 years…today we would like to give you the best of Women'secret, our fashion vision and upcoming trends for next Spring/Summer”.

Grupo Cortefiel selecciona los Proyectos Solidarios del “Concurso Involucrados 2012”

   Women'secret and Women's Health Dexeus launch the Special Post-Surgery Bras collection

Women’s Health Dexeus and Women'secret have teamed up to create the first collection of lingerie for women who have suffered a mastectomy due to breast cancer.

Science and fashion come together to bring the Special Post Surgery Bras intended to offer an affordable collection of modern and sexy underwear tailored to their needs.

Grupo Cortefiel selecciona los Proyectos Solidarios del “Concurso Involucrados 2012”

   Women'secret celebrates its 20 year anniversary with Sara Carbonero as Brand Ambassador

The leading lingerie brand Women'secret has introduced journalist Sara Carbonero, who will lend her image to the brand in commemoration of its 20th anniversary. Sara was chosen as one of the first surprises revealed by Women'secret as part of a series of initiatives to celebrate this important year in the history of the brand.

Jaume Miquel, Managing Director of Women'secret, and who was present at the press conference, stated that: "Women'secret is delighted to start working with a brand ambassador like Sara, and it was an honour that she has agreed to work with our company. Sara's image matches up perfectly to the values of a Women'secret woman, as she is a modern, natural and feminine woman with charisma.

Grupo Cortefiel selecciona los Proyectos Solidarios del “Concurso Involucrados 2012”

   Women'secret Pyjama Party held at the shopping mall "La Maquinista" in Barcelona

Women'secret hosted a “bed jumping” party in pyjamas at the Mall "La Maquinista" in Barcelona to encourage their fans to come dressed in pyjamas. Following an enormous success in Madrid, Women'secret mobilized, using their social networks, enticed followers and fans to come in pyjamas to the Plaza Miró shopping mall, "La Maquinista", in Barcelona.

Women'secret took the opportunity to show off their new collection of pyjamas with models surprising shoppers and their fans at the modern Barcelona shopping mall. A fun event to show the 150 new pyjamas designed for this new season.

Grupo Cortefiel selecciona los Proyectos Solidarios del “Concurso Involucrados 2012”

   Women'secret pyjama party at the Madrid metro

Women'secret organizes an amazing event at the Madrid Metro to encourage their fans to come out dressed in pyjamas. Using their social networks to entice followers and fans, Women'secret mobilized them to come in pyjamas to the Madrid Metro station Nuevos Ministerios.

Women'secret took the opportunity to show off their new collection of pyjamas with models surprising travellers at the modern Madrid metro stop. A fun event to show the 150 new pyjamas designed for this new season.

Grupo Cortefiel selecciona los Proyectos Solidarios del “Concurso Involucrados 2012”

   Women'secret's international expansion continues following the signing of a new strategic agreement

This latest alliance, which comes hard on the heels of the recent agreement signed in March for the Chinese launch of Springfield and Pedro del Hierro, represents another major step forward in the Group’s globalisation strategy to position its brands on key markets with the support of powerful international partners.

The agreement for the launch of Women'secret in this Far East giant was signed with The Basichouse (Shanghai) Co., ltd and includes the undertaking to open more than 300 stores and corners over the next five years. Grupo Cortefiel’s new Chinese partner has consolidated and long-standing experience in the Asian retail sector, where it has been operating since 2000 under four fashion brands: Basic House, Mind Bridge, Voll and The Class. It currently has a sales network of more than 1,500 stores and corners in South Korea, China, Hong Kong, Russia, Saudi Arabia, Kuwait and Armenia.

Grupo Cortefiel selecciona los Proyectos Solidarios del “Concurso Involucrados 2012”

   Women'secret latest launches reflect its commitment to innovation

With this latest line, known as w’shape, Women'secret is looking to include the very latest trends in its underwear designs, incorporating state-of-the-art technology into its products and further consolidating its leading position.

“Here at Women'secret we are committed to innovation and dedicate major time and efforts into creating new concepts that offer our customers added value”, explains Jaume Miquel, General Manager at Women'secret. “We operate in a highly competitive market and are immersed in a major internationalisation strategy that has already positioned us in 45 countries. We will also shortly be entering the Chinese market. Our customers are loyal to the brand, but also extremely demanding: they’re looking for comfort, design and innovation - all at the same time”.

Grupo Cortefiel selecciona los Proyectos Solidarios del “Concurso Involucrados 2012”

   The Grupo Cortefiel joins the fourth edition of the Vogue Fashion Night Out in Madrid, Spain

Pedro del Hierro, Cortefiel and Women'secret have participated once again in Madrid’s VFNO.

This initiative - which promoted by the fashion magazine, Vogue, four years ago, has now become a yearly must for the most prestigious and fashion enthusiasts who meet every year to enjoy an evening of shopping. The VFNO is celebrated on the same night at all the major world capitals.

Grupo Cortefiel selecciona los Proyectos Solidarios del “Concurso Involucrados 2012”

   Women'secret surprises public with 100 dancers in pyjamas in Barcelona

The group of dancers, organized by Women'secret, took the Plaza de la Catedral by surprise with a 100 young dance students dressed up in pyjamas to the sound of “Hello” by Dragonnette and Martin Solveig.

The invitation was extended through social networks to the followers of Women'secret and to the brand’s loyalty club members, the WOW club. They all enjoyed the opportunity to participate in this spontaneous event, while hundreds of lookers could enjoy the special moment.

Grupo Cortefiel selecciona los Proyectos Solidarios del “Concurso Involucrados 2012”

   Women'secret surprises public with 100 dancers in pyjamas in Madrid

Women'secret surprised the public in the Plaza Santa Ana, in the very heart of Madrid with a "flashmob" composed of 100 dance students inviting all passers-by to join in the amazing choreography. The group of dancers, organized by Women'secret, took the Plaza de Santa Ana by surprise with a 100 young dance students dressed up in pyjamas to the sound of “Hello” by Dragonnette and Martin Solveig.

The invitation was extended through social networks to the followers of Women'secret and to the brand’s loyalty club members, the WOW club. They all enjoyed the opportunity to participate in this spontaneous event, while hundreds of lookers could enjoy the special moment.

Grupo Cortefiel selecciona los Proyectos Solidarios del “Concurso Involucrados 2012”

   Women'secret gave a private concert by Russian Red at the Women'secret store in Antwerp

Women'secret offered a unique and private concert of Russian Red at the Women'secret store in Antwerp. This initiative unites Women'secret with the music world providing an opportunity for their followers to enjoy a live concert at their store located in the Stadsfeestzaal Shopping Center.

Grupo Cortefiel selecciona los Proyectos Solidarios del “Concurso Involucrados 2012”

   Pedro del Hierro, Women'secret, Springfield and Cortefiel join the "Vogue Fashion's Night Out"

Another year, the Grupo Cortefiel brands Cortefiel, Pedro del Hierro, Cortefiel, Springfield and Women'secret join the VFNO, an initiative promoted by the fashion magazine that has managed to involve the most prestigious brands and followers and bring them together one evening every year.

Ignacio Sierra, Grupo Cortefiel Director General Corporate spokesperson said: "This is a fantastic initiative, fashion brands have the opportunity to be creative, and organize special surprises for our loyal customers. It also allows us to communicate our brand to the public who take to the streets for the occasion. " "Madrid is a cosmopolitan city that has very important commercial areas, and these actions help promote the image of Madrid as a major fashion capital," says Sierra.

Grupo Cortefiel selecciona los Proyectos Solidarios del “Concurso Involucrados 2012”

   Women'secret and Russian Red: Fashion and music meet

The world of fashion and music come together to form a project featuring Lourdes Hernández, known as singer "Russian Red" and Women'secret. This partnership between the brand and the singer includes a series five of concerts celebrating Russian Red uncut to be held in the most iconic Women'secret flagship stores around the world.

Russian Red ‘s first performance took place yesterday in the new "IT store" in Calle Orense, Madrid. Opening in September 2010, this is the first of the new Women'secret concept stores and combines the latest trends of interior design with stylish fashion.



 
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