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women'secret latest launches reflect its commitment to innovation
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With this latest line, known as w’shape, women’secret is looking to include the very latest trends in its underwear designs, incorporating state-of-the-art technology into its products and further consolidating its leading position.

“Here at women’secret we are committed to innovation and dedicate major time and efforts into creating new concepts that offer our customers added value”, explains Jaume Miquel, General Manager at women’secret. “We operate in a highly competitive market and are immersed in a major internationalisation strategy that has already positioned us in 45 countries. We will also shortly be entering the Chinese market. Our customers are loyal to the brand, but also extremely demanding: they’re looking for comfort, design and innovation - all at the same time”.

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INTERVIEW Anna Aubert
Marketing Director of women'secret
FOOTAGE w'shape
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