||Women'secret held a press conference introducing Elsa Pataky as star of their first fashion film "Dark Seduction", and Paula Ortiz as director. Women'secret chose to use the fashion film format, a new advertising medium increasingly popular amongst fashion brands, to present its limited edition collection. The event was attended by Jaume Miquel, General Manager of Women'secret, who alongside Elsa Pataky and Paula Ortiz unveiled the project and announced the premier of "Dark Seduction" and the capsule collection next month, in November.
Jaume Miquel thanked Elsa for her involvement in and support of the brand and said: "Elsa has all of the attributes required of the star of the fashion film: She is a wife, mother and professional and knows how to combine these roles perfectly". He also thanked Paula for her great work in producing and editing the fashion film, recognising her professional skill as "an excellent screenwriter and filmmaker who has managed to forge a path in a male-dominated world".